Pan European TV Campaign

The Agency Lesch + Frei, Frankfurt developed a Print and TVC Visual for the European Campaign of BASF. The Claim «Unsichtbarer Beitrag. Sichtbarer Erfolg.» is the key message that had to be communicated with three different stories. The commercials were realised over a time span of 6 years together with the Production Company Gehrisch und Krack, Frankfurt. They were shot in Spain, Switzerland and Germany.