Pan European TV Campaign

The Agency Lesch + Frei, Frankfurt developed a Print and TVC Visual for the European Campaign of BASF. The Claim «Unsichtbarer Beitrag. Sichtbarer Erfolg.» is the key message that had to be communicated with three different stories. The commercials were realised over a time span of 6 years together with the Production Company Gehrisch und Krack, Frankfurt. They were shot in Spain, Switzerland and Germany.





BASF Bergsteiger



DOP: Stephane Kuthy
Edit: Myriam Flury
Grading: Simone Grattarola

Climbers: Stephan Siegrist, Ueli Bühler
Production Manager: Stefan Zürcher



BASF Paper



DOP: Arne Schiel
Edit: Myriam Flury
Grading: Paul Breuer
Main Cast: Mirjam Novak, Sarah Tkotsch




BASF Liferaft



DOP: Hans Meier
Grading: Simone Grattarola
Edit: Elena Bromund